Episode #3 — In the Loop with Restaurant Brands International (RBI)

by CMX
by CMX

RBI—Using CMX1 to Manage Multi-Brand Quality and Risk

Click play below to stream the audio version, or continue down the page to learn more about our conversation and view video snippets.

This ‘In the Loop with CMX’ Podcast episode featured Tiago Brilhante. He is the QA Director at Restaurant Brands International (RBI), the parent company of Burger King, Tim Hortons, Popeyes, and now more recently, Firehouse Subs. In the past, the CMX team has co-presented with Tiago at the North American Food Safety and Quality Assurance show. We really enjoyed getting to know him and hearing so many of his great stories!



Tiago highlighted the importance of working as one integrated team, using the same tools, under the same logistics, and implementing and assisting with the same policies for all the brands they support. He spoke of the importance of having a tool that keeps things as simple as possible when managing complex systems.


2 Podcasts Quotes (1104 × 250 px)

From corporate supplier legal documents, agreements, and certifications, to collecting data and identifying patterns, RBI uses CMX1 to integrate their brand standards management, policies and procedures, and quality and safety programs across their brands. 

In Tiago’s own words, CMX helps keep them “as close to mentally sane as possible”!


Other discussion points include:

  • Getting actionable insights to make decisions—not just information overload
  • Consolidating different types of information into useful indicators
  • The ability to zoom to any level: supplier, commodity, category, brand, and even regional and global
  • The value of being data-driven
  • Integrating with, supporting, and following company expectations and initiatives
  • Using the virtual world to your advantage by interacting with suppliers, products, and processes

Discussion Highlights

"Our QA Team Works as One Integrated Team"

"Using the CMX1 Platform Keeps Us Mentally Sane!"

"The Platform Allows Use to Extract Useful Data"

"CMX Helps Us to Keep the System Alive"


Want more insights and articles like this? Join over 8,000 monthly subscribers who enjoy our carefully curated content relevant to Quality Heroes, just like you.

  • Digital Transformation can improve Food Quality Incident Management
    Jim Hardeman

    Digital Transformation can improve Food Quality Incident Management

    By Jim Hardeman Read More
  • DeCA leverages CMX1 for product recalls worldwide
    Supply Chain

    DeCA leverages CMX1 for product recalls worldwide

    By CMX Read More
  • The CX Leader Podcast: 'The Consistent Experience'

    The CX Leader Podcast: 'The Consistent Experience'

    By CMX Read More